vendredi 23 septembre 2011
mardi 19 octobre 2010
Le Grande Lignes
Pepsi and Coca-Cola
Pepsi takes fight with Coca-Cola into potato fields
PepsiCo, the parent company of Walkers crisps, is Britain's biggest crisp maker, buying more than 350,000 tonnes of potatoes a year
The consumer war waged between Pepsi and Coke takes a new twist in Britain today with PepsiCo pledging to reduce the carbon emissions andwater consumption of its UK operations by an ambitious 50% in five years, in the process leapfrogging Coca Cola's plan to improve its ecological efficiency by a similar amount.
PepsiCo, the $60bn-a-year parent company of Walkers crisps, Quaker Oats, and Tropicana fruit juices, is Britain's biggest crisp maker, buying more than 350,000 tonnes of potatoes a year.
The group says it will now replace the three varieties of potato it grows in Britain with types that need less water in production and which store better.
The 350 farms which cultivate the corporation's potatoes will also switch to low-carbon fertilisers and use more precise irrigation. Instead of applying about 10 tonnes of water in the field, to grow one tonne of potatoes in dry areas, after 2015 the farms will use about 5 tonnes.
"These are ambitious but achievable targets," said David Wilkinson, PepsiCo's agriculture director for Europe, "Britain is a testbed. If it goes well we will be able to use these methods worldwide."
Pepsi and Coke, which sell their products in almost every country in the world and are two of the best known global brands, have long fought each other over taste, price, sugar content and market distribution. Each has been criticised by communities, courts, and developing countries, for depleting water supplies in drought-prone areas and for allegedly poisoning water with pesticides. A massive movement has now emerged in India to hold multinational companies accountable for their water use. The state of Kerala in India banned the sale and production of Coke, Pepsi, Sprite, Fanta, and other soft drinks made by the firms' local subsidiaries.
The Indian environmental activist Vandana Shiva has calculated that it takes nine litres of clean water to manufacture a litre of Coke, thoughCoca-Cola says the correct figure is 3.12 litres on average.
Research has shown both companies that most of the water they consume is used for growing ingredients rather than in the manufacturing process itself.
"The food industry is starting to recognise that a large part of its focus must be on the agricultural supply chain. PepsiCo has taken a leadership role in recognising that it is, at its heart, an agricultural business. The focus of the business on improving its key environmental impacts … is most welcome," said Richard Perkins, commodities adviser at WWF.
Pepsi and Coca-Cola
lundi 18 octobre 2010
LA ROUE
La roue est la plus belle découverte de l'homme et la seule
il y a le soleil qui tourne
il y a la terre qui tourne
il y a ton visage qui tourne sur l'essieu de ton cou quand
tu pleures
mais vous minutes n 'enroulerez-vous pas sur la bobine à
vivre le sang lapé
l'art de souffrir aiguisé comme des moignons d'arbre par les
couteaux de l'hiver
la biche saoule de ne pas boire
qui me pose sur la margelle inattendue ton
visage de goélette démâtée
ton visage
comme un village endormi au fond d'un lac
et qui renaît au jour de l'herbe et de l'année
germe
par Aimé Cesaire
dimanche 17 octobre 2010
poèmes
Elle nous envoie ce poème. Merci Carmen! et bon week-end à toi aussi!
Salut Caroline, enfin je réussi entrer au blog,maintenant je t'envoie le poème que j'ai trouvé:
Ma plume est morte après ton départ
Ça fait longtemps que je n'ai plus écris
Car ça n'arrivait que quand les étoiles brillent
Ça fait longtemps que ma plume s'est enfuie
J'écrivais car je t'aimais, maintenant je laisse pleuvoir la pluie
Tu étais celui qui me permettais de rester tranquille
J'étais juste une amie réagissant à tes conneries
Tu étais mon énergie, avec toi j'étais une vraie pile
Mais maintenant que c'est fini, ma plume écris tout en gris
Je ne regrette pas vraiment, on est amis et c'est bien
Mais entre nous maintenant il ne se passera plus rien
Ça fait longtemps que je n'ai plus écris
Et je n'écrirai plus pendant un moment
Ma plume écrivait à l'encre de l'amour
Mais comme l'amour s'est enfui ma plume est morte pour toujours
auteur: Céline
www.creapoemes.com
Bon week-end
Viet Nam (supplément)
